New Ireland Assurance Launches Broker System from Allfinanz

August 2007

DUBLIN, 22 August, 2007: A new automated underwriting solution developed for New Ireland Assurance by Allfinanz has recently been launched for its broker channel. This new online underwriting capability will enhance New Ireland's service to brokers and their clients while also strengthening its position in the life protection market.

The system gives New Ireland's brokers a flexible electronic capability for submitting life protection applications. As a result the sales process for life and critical illness cover has been expedited and in many cases applications can now be accepted immediately.

As part of the offering, brokers using the Allfinanz system, ensure that prospective customers are asked all the right questions related to the life assurance product applied for. The system prompts the interviewer to ask only relevant and appropriate questions in order to enable an automated underwriting decision, and in many instances medical reports are now no longer required.

Denis Kelleher, Head of Broker Sales, New Ireland comments - "Our significant investment into producing a leading online facility for brokers is a key element of New Ireland's ongoing commitment to providing a fast and innovative service to our clients. Our leading automated underwriting process will give Brokers an instant decision in most Protection applications, and will even allow them to accept special terms online. The new capability will clearly differentiate New Ireland from competitors allowing us to save brokers valuable time in an era when speed and dependability of service is of such importance."

David Wall comments - "We are delighted to add New Ireland to our long list of happy customers and we commend New Ireland for being the first to adopt intelligent Straight Through Processing (STP) in the Irish protection market. While some other players have introduced some electronic capability none have implemented full STP. Through this initiative New Ireland has raised the bar in customer service standards to both advisers and end consumers.".

About New Ireland Assurance

Established in 1918, New Ireland Assurance was the first wholly Irish owned life assurance company to transact business in the country. A wholly owned subsidiary of Bank of Ireland, New Ireland is one of Ireland's largest life assurors, providing a comprehensive range of investment, protection, savings and pensions products.

New Ireland has evolved and grown over what is nearly a century of business to ensure that our clients' changing needs are always met through a quality professional service.

Headquartered in Dublin, New Ireland Assurance employs over 600 people throughout Ireland with offices in 17 locations around the country.

New Ireland was crowned winner of MoneyMate's Best Balanced Managed Investment Fund Award 2006 and 2007 for their Evergreen fund, which is available through the SmartFunds range. New Ireland together with Bank of Ireland Asset Management Ltd. (BIAM), who manage their funds, have won 16 MoneyMate awards over the last seven years - more than all of their competitors combined.

Learn more at newireland.ie

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